Shop Independence

 Supporting Local Businesses Across Iowa Communities

​

 Shop Independence is a professionally produced direct-mail advertising program created to promote locally owned businesses throughout Iowa communities. Each campaign is thoughtfully planned, professionally designed, and mailed directly to homes and businesses within targeted local areas.

​

 This program is built exclusively for local businesses and does not include national chains, franchises, or big-box advertisers.

​

What Is Shop Independence?

 Shop Independence is a shared, oversized direct-mail postcard featuring multiple locally owned businesses on a single, high-quality printed piece. By sharing space on one professionally produced mailer, businesses gain consistent local visibility without the cost or complexity of running a standalone direct-mail campaign.

​

 All design coordination, printing, and mailing logistics are managed from start to finish, allowing participating businesses to focus on their operations while still benefiting from a polished, community-focused marketing effort.

​

What Is EDDM (Every Door Direct Mail)?

 Every Door Direct Mail (EDDM) is a United States Postal Service program that delivers mail pieces to every home and business within selected local carrier routes, without requiring individual addresses or mailing lists.

​

 Shop Independence uses EDDM to ensure each campaign reaches entire communities consistently, providing broad local exposure through professionally designed oversized mailers that are delivered directly to mailboxes.

​

Why This Approach Works

 Shop Independence is designed to complement the other marketing efforts businesses already use, including digital advertising, social media, and word-of-mouth.

​

 In an increasingly crowded digital landscape, direct mail creates a physical point of contact. Every recipient must handle the mailer when retrieving their mail, creating an opportunity for a business to be seen, recognized, and remembered — even if the mailer is only viewed briefly.

​

 By participating in a shared, professionally produced campaign, local businesses gain repeated community exposure in a format that supports long-term name recognition without requiring a large independent advertising investment.

​

A Curated Local Program

Each Shop Independence campaign is intentionally curated to maintain clarity, balance, and value for every participating business. Campaigns are limited to ensure clean presentation, strong visibility, and a well-rounded mix of local services and organizations.

​

Every edition is designed with the goal of supporting local economies and highlighting businesses that serve and invest in their surrounding communities.

​

Campaign Schedule & Participation

Upcoming Shop Independence mailers are listed on the campaign calendar. Each campaign includes its own coverage area, timeline, participation details, and availability.

​

Businesses interested in a specific campaign can review the details online and apply directly through the website.

​

Get in Touch

Most program information, updates, and participation opportunities are available throughout this website. If you have questions or would like additional information, you’re welcome to reach out directly.

​

Email: nickstoyventure@gmail.com

​

You can also follow Shop Independence on Facebook for campaign updates and announcements:
https://www.facebook.com/profile.php?id=61583228357587